Creating a new Top 5 US Brand

How do you launch a brand new premium tequila brand from the ground up without being labeled as just another celebrity tequila brand in an already saturated category? You show the passion and the creds.

Gran Coramino Tequila is a labor of love and hard work from co-founders Kevin Hart, famously known as “The Hardest Working Man in Entertainment” and 11th generation tequila maker, Juan D. Beckmann. Both masters of their craft and known for their innovation and hard work, they created a tequila brand from scratch with these shared values.

 
 
 
 
 
 
 
 
 
 
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from phone case to Real Walkie talkie:

The talkie everyone can get their hands on

While the nostalgic phone case was highly covetable, it was limited to 250 cases. That’s when BBH brought me in to develop a more inclusive experience. In three weeks, we ideated, sold, and produced a real functioning walkie-talkie web app, using any smartphone. We worked with Stranger Things 3 breakout character, Erica Sinclair, as the voice on the other end of the T-ALKIE.

 
 
 
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Buzz

Over 9 million impressions. 36K total minutes of talk time. 4 minutes average talk time.

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